sashbobrov
creative art director
“A toi de réécrire le Plaisir”
© Dentsu Creative France
A bold comeback of Durex to Solidays Festival.
We scaled up the experience with “Your Sex Your Way” — a vibrant, unapologetic space for 260K festival-goers.
Talks, murals, glitter, custom photo moments — and 50K condoms later, the stand went viral, drawing 3,000+ visitors and smashing engagement goals.
Check results here
Instagram Reels
LinkedIn Post