sashbobrov
creative art director
“Reinventing the operating room to bring patients closer to loved ones than ever before.”
Creative Team:
CW - Carrie Tang
CW - Gabriela van der Linden
AD - Aleksandr Bobrov
AWARDS & HONORS:
1X THE II PLACE - FUTURE AWARDS, 2019
1x HONOR - SXSW, 2018
1X SHORTLIST - AKQAFUTURE LIONS, 2017
1X SHORTLIST - CLIO HEALTH, 2017
So much good comes from being physically connected with another person, especially in difficult moments like surgery. Philips HaptoCube uses cutting edge ultrasound technology to physically connect patients to their loved ones while they’re lying in the operating room.
The challange was to build the storytelling with stock footage and to create missing parts in Cinema 4D.