sashbobrov
creative art director
Creative Team:
CW - Titania Tran
AD - Aleksandr Bobrov
AWARDS & HONORS:
1X SILVER - GRAPHIS AWARDS, 2017
How do you get young people to commit to a new mattress – a relationship that could last 25 years - when young people are so notoriously scared of commitment? You offer them the kind of relationship that they can get on board with: a one night stand.