sashbobrov
creative art director
Creative Team:
CD - Emmanuel Bougneres
CW - Charles Theori
AD - Aleksandr Bobrov
In our project for El Pasador De Oro, a French luxury brand of Rum, we created captivating content for social media. We conceptualized the rum as a liquid gold treasure, blurring the line between dreams and reality. Through stunning studio photography and cinematography, we showcased the bottles against a mesmerizing backdrop of "melty gold liquid" and golden caustics. A mixologist was also featured, crafting cocktails with the rum, while highlighting El Pasador's unique crafting process.
Check results here
https://www.instagram.com/elpasadordeoro_rum/
Please drink responsibly.
Please drink responsibly.
El Pasador de Oro Pasion is made with exotic fruits that add a delicate sweetness, elegant complexity, and smooth flavor profile that true rum enthusiasts can appreciate.
Cinnamon:
Cinnamon adds subtle hints of bold spiciness to El Pasador de Oro XO.
Cocoa:
Light, elegant, balanced.
Cocoa beans artfully round out the unmistakable flavors of El Pasador de Oro XO. You’re left with a taste that doesn’t overstay its welcome, but always leaves a lasting impression.
Please drink responsibly.
Please drink responsibly.
We partnered with celebrated Parisian cocktail bar, @lesyndicat, to craft a cocktail that celebrates and the sweet, aromatic flavors of El Pasador de Oro Pasion. The resulting creation was an elevated French twist on the Nightcap.
6 cl El Pasador de Oro Pasion
6 cl cold brew coffee
1.5 cl maple syrup
Dash of bitters
Splash of tonic water
Slice of orange peel for garnish
Whether you prepare it at home or enjoy it at Le Syndicat, you’ll experience an elevated French twist on a classic cocktail.
Please drink responsibly.
Unmistakable, even if you don’t know it yet. The robust, sweet and spicy El Pasador de Oro Pasion consistently earns the top spot in blind taste tests on the international stage.
Please drink responsibly.
With its distinct bottle design, delicately carved wooden cap, and rich, elegant tasting notes, El Pasador de Oro XO is the ultimate treasure to behold and taste.
Please drink responsibly.
Elegance always leaves a lasting impression.
For three straight years, El Pasador de Oro XO has earned its place as the world’s finest rum, with gold medals at esteemed international rum competitions.
Gold medal - Rum and Cachaça Masters - 2021
Gold medal - San Francisco International - 2020
Gold Medal - World Competition Brussels - 2019
6 cl El Pasador de Oro Pasion
1.5 cl lime juice
1.5cl simple syrup
1 ½ passion fruit
Visit Le Syndicat to discover this unique drink, or prepare it at home to share amongst distinguished company.
Please drink responsibly.
The world’s finest rum, as told by the world’s finest rum connoisseurs.
El Pasador de Oro Gran Reserva, our most premium offering, has earned international acclaim for its bold yet balanced flavor, deep nose, creamy mouth, and its innovative French take on Guatemalan rum.
2x Gold medals - San Francisco international - 2020
Silver medal - International Spirits Challenge - 2020
Gold Medal - World Competition Brussels - 2019
Please drink responsibly.