sashbobrov
creative art director
* THE STORY OF PLEASURING TOURSELF
“Durex and Google create the first
voice-activated, interactive audio
experience that teaches all the ways to use lube.”
Creative Team:
CD - Emmanuel Bougneres
CW - Carrie Tang
AD - Aleksandr Bobrov
AWARDS & HONORS:
1X SHORTLIST - CANNES LIONS, 2023
1X GOLD - GRAND PRIX DES STRATEGIES DIGITALES, 2023
1X SILVER - THE ADFORUM PHNX, 2023
1X SILVER - GRAND PRIX STRATEGIES DE INFLUENCE, 2023
1X BRONZE - EPICA AWARDS, 2023
1X SHORTLIST - LE CLUB DES D.A., 2023
1X SHORTLIST - GERETY AWARDS, 2023
2X NOMINEE - THE WEBBY AWARDS, 2023
1X NOMINEE - THE ONE SHOW, 2023
This campaign is about educating French youth on what is lube and how to use it. Half of them didn't know.
The activation podcast experience talks about lube through 108 Erotic Audio Stories. Written and narrated by a famous French sexologist and complemented by immersive sound design. Listeners could choose a unique story for 24 Sexual Preferences with a total amount of 14 Hours of Audio Gameplay. The application used Google voice-activated technology to choose the direction of stories while hands were set free to play with lube.
Check results here
https://histoiredesefaireplaisir.durex.fr/
https://www.instagram.com/mercibeaucul_/